Today I am attending “2006 Innovative Marketing Conference” at Columbia Business School in New York. Deepak Advani, senior vp and chief marketing officer at Lenovo mentioned in his keynote that his company had created an innovative feature for computers used in education. He said the feature was a button to push that restored everything on a computer to where it had been when a student ended his/her session using the machine. Several students could thus use a single computer by simply pushing a button to restore their own work and files.
Advani said the feature was popular. Of course! When you think about it, how do our kids put up with the HUGE frustration they routinely experience of not having their own computer at school.
